The latest buzz word and an area that is misunderstood amongst many industries. How many of you think a presence on social networks such as Twitter or Facebook could help your brand and even increase your sales? Social media is an amazing way to engage with your audience, both existing and potential customers. It’s only going to grow in importance too so drop me a line if you want to understand how it can benefit you.
It’s also worth considering what people are saying about your brand on the internet on forums, social networks, blogs and other websites. I can help you set up monitoring tools which will allow you to keep an eye on the conversations that happen in social media and help you to actively engage with them. This sector is only going to get more important as more and more conversation and customer feedback moves onto the social networks. Social media is also one of the most cost effective ways to raise your brands profile on the internet and attract new customer enquiries.
You can think of it as helping to make your brand usable by customers. Being social, listening, responding, engaging are all part of social usability that means you are approachable and deliver great customer service.
The main thing you need to realise about social media is that even if you can’t see the value in engaging with it, your customers will be using it to talk about you!
If you don’t know where to start and this is all too technical for you then just contact me and we can talk.